It's about more than what you say; it's about how you say it and who you're saying it to. Know your audience and they'll want to know YOU.
Your Audience Is Waiting
Seriously thinking about the audience encourages inquiry, experimentation, exploration, and new ways of creative expression. An audience doesn’t see your preparation, hard work, and sweat – the process to get it right. What they do want is value, in whatever form is finally presented to them. - Read more at: http://www.aspectsofentertainment.com/audience-waiting/#sthash.no8ZaUAx.dpuf